Do you know as a coach, as a consultant, as a speaker and trainer one of the major struggles that we face is how to generate more business. This article is to share one of the business strategies that I have used to increase my business over the last 12 months. Believe or not…it is speaking or workshop. It is you going in to create your seminar or being invited in as a speaker. What I know is when you are in front of someone it positions you as from someone who is just in the audience to an expert and people want to buy from experts.

Not only that, it instantly gives you credibility. Anytime, you have a microphone in your hand and you are in front of the audience, they automatically buy default say, “This person must be credible.” What I would encourage you to do first and foremost, is look at networking events that you attend, rather that’s a chamber of commerce, BNI, International Coach Federation, National Assn of Realtors, any trade association have an opportunity for you to speak.

I would get in touch with the event planner or program manager and say that I would love to share my message with your audience. For you to introduce this one strategy in your business, it goes from the one to one approach which may be draining to the one to many (which by far is a great leverage model). Instead of having one qualify prospects you position yourself to 20 to 100 qualify prospects.